Where buyers meet Italian hotels and operators
Sestri Levante, MARCH 26th - 27th 2026
Two days entirely dedicated to Italian Incoming,
a workshop focused on finding the perfect match between supply and demand
a workshop focused on finding the perfect match between supply and demand
2026 focus on Food& Wine, Culture and Active Tourism
Since 1996 Discover Italy offers to sellers and buyers the opportunity to meet each other during a pure business day.
The tenth edition of Discover Italy will take place on March 26th - 27th 2026, at the former “Convento dell’Annunziata”
The tenth edition of Discover Italy will take place on March 26th - 27th 2026, at the former “Convento dell’Annunziata”
in Sestri Levante.
In 2054 edition we hosted buyers from Belgium, Canada, Denmark, United Arab Emirates, Estonia, France, Germany, Great Britain, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Czech Republic, Slovenia, Spain, United States
In 2054 edition we hosted buyers from Belgium, Canada, Denmark, United Arab Emirates, Estonia, France, Germany, Great Britain, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Czech Republic, Slovenia, Spain, United States
(30% of the entire quota), Sweden, Switzerland.
Discover Italy is a workshop entirely dedicated to the promotion of Italian trips and stays to a high number of selected buyers.
More than 6000 meetings and 80% of new buyers compared to last year.
More than 6000 meetings and 80% of new buyers compared to last year.
Our special guest is ENIT (Italian tourist board), which presents Italian tourism and all the future plans to hosted buyers.
Italian regions present themselves at Discover Italy. Watch the video
of the 2024 edition!
2025 Event partner
Official Carrier and Sponsor
AN EVENT OF
In Sestri Levante since 2017
Discover Italy moved to Sestri Levante after more than 20 years based in Lugano. The tenth edition of Discover Italy (2026) will take place at the former “Convento dell’Annunziata”.
B2B workshop 2025
High quality of (national and international) buyers interested on the Italian product, our must. An agenda with 40 appointments total for the perfect match!
Two days entirely dedicated to business!
Two days entirely dedicated to business!
A very qualified recruiting office operating 365 days per year for selecting the most professional buyers.
Important selection of hosted buyers coming from: Switzerland, Austria, Belgium, Brasil, Denmark, EUA, France, Finland, Germany, Israel, Italy, Norway, Netherlands, Poland, UK, Czech Republic, Romania, Russia, Spain, Sweden, Hungry, Usa and Canada.
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